About
Eco Solutions is a conceptual awareness campaign that highlights the importance of cleaning public outdoor spaces through marketing and promotional materials. Every day, people can be unmindful of their actions when outdoors. A specific issue concerns campers using campsites and not leaving them as they found them. Given that this issue is a day-to-day occurrence, it’s crucial to inform and educate everyone while they’re there.
The campaign also encourages volunteer work. We encourage people to pick up trash as they hike to reduce waste scattered across hiking trails, camping areas, and other outdoor locations. When you volunteer, you'll earn points and rewards for numerous eco-friendly products.
Printed Flyer/Postcard (Not a mockup)
Mockup Version (Photoshop)
I wanted to create a design emphasis on Eco. After trial and error, I decided to keep the type simple with slight modifications to help the system stand out. One of the main challenges of this project was the finalization of a color palette. There were a variety of different color palettes used throughout the design process. Eventually, I decided to go forward with a light brown and dark green palette.
CONCEPT
Final Color Pallete
Color Testing
Typeface
Century Gothic Pro
Regular & Bold
Moodboard
Visual Elements